Why You Should Invest In Gold Jewelry

Our favorite metal element is having a moment right now. No surprise to us since the state of the world and the economy is in a bit of shambles. We’ve seen this play out before: when the global economy acts a bit shifty, people look for different places to park their money. One of those places is to park it on gold.

Gold hit $1,944 per ounce earlier Monday beating its previous record of $1,921 set in 2011. So far this year it’s up 27% and may continue to grow to well over $2,000 per ounce due to low US interest rates and a weaker dollar. What does that all mean for jewelry fanatics? It means it’s a great avenue to invest in.


The price of gold (in ounces) from January 1, 2020 to current


As the world’s earliest form of currency, gold has long been a reliable store of value. There’s a finite supply so it’s rare and unlike other metals, it’s not corrosive making it durable and perfect for jewelry. As time goes on, it will also continue to grow in value.

Take the Woke Smiley pendant for example. If you were one of the first people to buy that at our launch, that same pendant has now grown over 30% in value over the past 12 months. You can’t say the same for gold-plated jewelry that litters people’s bodies.

With gold (real gold), you are owning an element which owes its scarcity and timelessness to the laws of physics. A proper investment for those looking to spice up their look and add some flavor to their neckline.

Head over to our shop to learn more about our psychedelic gold jewelry options.