Why It’s a Good Idea to Buy Fine Jewelry

As “jewelers”, we’re often asked why it’s a good idea to invest in fine gold jewelry. It’s not an odd thing to consider when looking at the market. In today’s world of fast-fashion and cheap throwaway items, it can be a bit daunting to drop a lot of cash on something. The key is understanding why you should in order to help you make that important decision.

Real gold represents a very small percentage of precious metals found on planet earth. Because we’ve been mining it over the past 200 years, the supply is running dry and it’s becoming even more of a rarity. Estimates show that we will have emptied the earth of all gold within the next 50 years.

When you buy a real gold necklace, you’re buying something that came from the earth. There’s a special energetic connection that comes with that.

There are two primary reasons why you should buy fine gold jewelry. The first is the longevity of its life. Because gold doesn’t react with many other elements, it will stay in amazing condition for thousands of years. Pieces become heirlooms and shared from generation to generation, tarnish-free.

The second reason is its worth. Real gold has a value that will grow over time – just look at the numbers. In 1985, an ounce of gold was $327. Today, that same ounce of gold is now $1,700. That’s a huge increase. The moral of the story: be authentic and invest your hard-earned cash into something valuable. Something that can grow in value over time.

At lord bazel, we’re here to introduce you to our world of fine gold jewelry and help walk you through the process of choosing your next piece. Shop yours here.